ABOUT
The engineer who sits between marketing, product, and AI.
I'm a Marketing Engineer at NiCE Cognigy, the conversational AI platform acquired by NiCE for ~$950M in 2025. Before that, Regiondo, where I shipped through Vertica's three-way rollup with Checkfront + Rezdy. Designer turned engineer turned founder, nine years co-running my own studio (Decom d.o.o.) with a team before going in-house at enterprise scale.
I build the tools that don't exist yet, then hand them to teams who can run them. LLM pipelines, internal dashboards, agent prototypes, AEO-ready websites, automation that removes repetitive work from people's days. The hybrid role most companies are quietly trying to hire for and can't quite name.
AI didn't change what I do. It changed how fast I do it. I prototype agents and apps in days, then refactor to production. Daily driver: Claude Code, n8n, OpenRouter + Helicone for tracking, Turso for storage, Coolify and Railway for self-hosting. I switch models like other people switch tabs, model loyalty is a trap.
Based in Munich. Available hybrid or remote. When I'm not shipping, I'm testing every new AI tool I can get my hands on and writing about what broke.
AI-native
Daily Build Workflow
Weeks
Idea to Shipped MVP
2
Acquisitions Worked Through
NiCE Cognigy (Cognigy acquired by NiCE, ~$950M) · Regiondo (Vertica three-way rollup) · Toptal-vetted freelance since 2021.
HOW I WORK
Six things I won't compromise on
These aren't buzzwords. They're the defaults I hold every project to.
AI-accelerated, not AI-dependent
Prototype in days. Ship MVPs in weeks.
I prototype with AI tooling fast, agents, dashboards, internal apps, then harden the code so the team can actually own and extend it. Speed-to-learning beats speed-to-shipping. The point is to test a hypothesis before competitors finish writing the spec.
"Someone who already operates in the AI-native paradigm you're building toward."
Switching is the skill
Model loyalty is a trap.
Claude, GPT, Gemini, DeepSeek, each is best at something different and the answer changes every month. I track real costs (Helicone) and route through OpenRouter, so the right model lands on the right task without lock-in. The edge is knowing what's new and knowing what already works.
"An engineer who keeps your AI stack current without rewriting it every quarter."
Marketing-engineering hybrid
I speak both languages without translation.
Most engineers don't want to think about funnels. Most marketers can't ship an agent. I sit in the middle, building the tooling marketing/product teams actually use, in the actual stack they live in. HubSpot CMS, AEO schema, internal dashboards, n8n workflows, agent prototypes.
"A technical partner who reduces the friction between marketing, product, and engineering."
Enterprise-grade defaults
Code review, security, accessibility from day one.
Working inside Cognigy and Regiondo taught me what enterprise actually expects: strict code review, security-first thinking, WCAG compliance, documentation that survives team turnover. I build to those defaults whether the project is enterprise or not.
"Work that passes review on the first pass and doesn't break at 3 AM."
Build in public
Receipts beat claims.
I ship small AI apps on weekends and write about what broke. CIA, Apsolut Cortex, Prompt Stash, Brand Intelligence, City Scene Generator, Santa's Video Workshop. All linked, all real. LinkedIn essays on memory hygiene, prompting as core skill, vendor architecture corrections. The portfolio is the proof.
"A hire whose work you can already read and try before the first interview."
Ownership, not tickets
I own problems end-to-end.
If a build fails, I fix it. If a requirement is unclear, I ask. I write code future teammates can read, raise blockers before they become emergencies, and document what I built so the team can run it without me. Zero micromanagement required.
"Trust that scales, the hire who raises the bar without making noise about it."
FAQ
The questions recruiters actually ask
Is Aleksandar available for hire?
Yes, for hybrid or remote senior in-house roles with companies building conversational AI, voice agents, or AI-native DXP. Currently full-time at NiCE Cognigy, and also takes select freelance engagements through Toptal. Best fit: marketing engineering, AI tooling lead, internal apps and agent prototypes, not generic CMS work.
What's the difference between Marketing Engineer and Full-Stack Developer?
A Marketing Engineer sits between marketing, product, and engineering. The work is full-stack, Next.js / React, TypeScript, HubSpot CMS, n8n, LLM pipelines, but the brief is different: ship the AI tooling, dashboards, and integrations that marketing and product teams actually use day-to-day. It's a hybrid role most companies are quietly hiring for without a clean title.
What kind of work is the best fit?
LLM pipelines and agent prototypes, Answer Engine Optimization (AEO), internal tooling and dashboards, n8n workflow automation, technical architecture reviews, and modern CMS / DXP builds. Deep WordPress and HubSpot CMS roots (still ship them when they're the right call), but increasingly drawn to Payload CMS for headless work and to enterprise DXPs like Uniform and Optimizely, where conversational AI, personalization, and structured content actually compose. Two acquisitions worked through (Cognigy, Regiondo) means enterprise-grade defaults: code review, security, accessibility, documentation that survives team turnover.
Hiring for a role that doesn't have a clean title yet?
Marketing Engineer, AI tooling lead, agent prototyper, full-stack with taste, if your job description is hard to write because the role is new, let's talk.
See what I'm shippingLET'S TALK
Hiring? Or stuck mid-build?
Open to senior in-house roles with conversational AI / voice agent / AI-native DXP teams. Available for select Toptal engagements. I reply within 24 hours with something concrete, not a calendar link to a discovery deck.
→ Hiring conversations: tell me about the role and the stack
→ Project work: tell me the bottleneck, not the requirements doc
→ Either way, I'll come back with a take, not a pitch
LinkedIn DM
The fastest way to reach me. I'm already there every day, posts, comments, replies. Send a message and I'll come back within 24 hours.
/in/apsolut
GitHub
Pinned tools, side projects, the README that explains the vibe. CIA lands here when it's open-sourced.
/apsolut
Not ready to reach out?
Read what I've been writing about agents, model routing, and prompting. The fastest way to figure out if our wavelengths match.
Prefer email? Drop a line on LinkedIn first, I'll share the right address depending on whether the conversation is hiring, freelance, or something else.
